Privacy Policy

Privacy Policy

This Policy applies as between you, the User of this Website and Ardent Business Group Ltd the owner and provider of this Website.  This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.

1.         Definitions and Interpretation

In this Policy the following terms shall have the following meanings: 

“Data”

means collectively all information that you submit to Ardent Business Group Ltd via the Website.  This definition shall, where applicable, incorporate the definitions provided in The General Data Protection Regulation (EU) 2016/679 (GDPR) and national laws which relate to the processing of personal data

“Cookie”

means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website.  Details of the cookies used by this Website are set out in Clause 13;

“Ardent Business Group Ltd”

means Ardent Business Group Ltd of Unit 9 Whitworth Court, Baird Road, Waterwells Business Park, Quedgeley, Gloucester GL2 2DG;

“UK and EU Cookie Law”

means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

“User”

means any third party that accesses the Website and is not employed by Ardent Business Group and acting in the course of their employment; and

“Website”

means the website that you are currently using (https://www.ardent-group.co.uk) and any sub-domains of this site (e.g. subdomain.ardent-group.co.uk) unless expressly excluded by their own terms and conditions.

2.         Scope of this Policy

This Policy applies only to the actions of Ardent Business Group Ltd and Users with respect to this Website.  It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

3.         Data Collected

Without limitation, any of the following Data may be collected by this Website from time to time:

3.1        name;

3.2        date of birth;

3.3        gender;

3.4        job title;

3.5        profession;

3.6        contact information such as email addresses and telephone numbers;

3.7        demographic information such as post code, preferences and interests;

3.8        financial information such as credit / debit card numbers;

3.9        Third party information, for example information relating to credit or debit card  transactions to complete fraud checks;

3.10      IP address (automatically collected);

3.11      web browser type and version (automatically collected);

3.12      operating system (automatically collected);

3.13      a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected); and

3.14      Search history and/or Order history;

3.15      Surveys for research purposes, although you do not have to respond to them;

4.         Our Use of Data

4.1        Any personal Data you submit will be retained by Ardent Business Group Ltd.

4.2        Unless we are obliged or permitted by law to do so, and subject to Clause 5, your Data will not be disclosed to third parties.

4.3        All personal Data is stored securely in accordance with the principles of the The General Data Protection Regulation (EU) 2016/679 (GDPR).  For more details on security see Clause 12 below.

4.4        Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website.  We will only use your personal data where allowed to by law. Specifically, Data may be used by us for the following reasons:

4.4.1     internal record keeping;

4.4.2     improvement of our products / services;

4.4.3     transmission by email of promotional materials that may be of interest to you;

4.4.4     contact for market research purposes which may be done using email, telephone, fax or mail.  Such information may be used to customise or update the Website.

4.4.5    to satisfy the requirements of a contract that we enter into with you

4.4.6    where required to comply with a regulatory or legal obligation

4.4.7    as necessary to protect your vital interests

5.         Disclosure of Data to Third Parties

5.1        Ardent Business Group Ltd may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing.  The providers of such services do not have access to certain personal Data provided by Users of this Website.

5.2        Any Data used by such parties is used only to the extent required by them to perform the services that Ardent Business Group Ltd requests.  Any use for other purposes is strictly prohibited.  Furthermore, any Data that is processed by third parties shall be processed within the terms of this Policy and in accordance with The General Data Protection Regulation (EU) 2016/679 (GDPR). 

5.3        Software providers that that store data on our behalf and host our website are GDPR compliant

5.4        In order to carry out our legal obligations we may share data with regulators and other authorities such as HM Revenue and Customs all of whom are GDPR compliant

6.         Links to Other Websites

This Website may, from time to time, provide links to other websites. Ardent Business Group Ltd has no control over such websites and is in no way responsible for the content thereof.  This Policy does not extend to your use of such websites.  Users are advised to read the privacy policy or statement of other websites prior to using them.

7.         Changes of Business Ownership and Control

7.1        Ardent Business Group Ltd may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Ardent Business Group Ltd.  Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

7.2        In the event that any Data submitted by Users is to be transferred in such a manner, you will not be contacted in advance and informed of the changes.  When contacted you will not be given the choice to have your Data deleted or withheld from the new owner or controller.

8.          Retention of Your Data

              8.1        Customer data will be retained for as long as required to provide you with the goods and services ordered from Ardent Business Group Ltd and for a period of 6 years following your last order.

              8.2        Where you have subscribed to receive marketing correspondence from us we will we will retain your data for a period of 6 years from the date of your last interaction with us.

9.         Controlling Use of Your Data

9.1        Wherever you are required to submit Data, you will be given options to restrict our use of that Data.  This may include the following:

9.1.1     use of Data for direct marketing purposes; and

9.1.2     sharing Data with third parties.

10.         Your Right to Withhold Information

10.1        You may access to certain areas of the Website without providing any Data at all.  However, to use all features and functions available on the Website you may be required to submit certain Data.

10.2        You may restrict your internet browser’s use of Cookies.  For more information see Clause 13.

11.        Access to, Updating and Deletion of your own Data

              11.1     It is important that the personal data that we hold for you is accurate so please inform us if any details change

              11.2     The General Data Protection Regulation (EU) 2016/679 (GDPR) gives you the right to access data held about you and for this information to be provided to you in an intelligible form. If you would like a copy of your personal data see the Contact Details in Clause 15 below.

              11.3     The General Data Protection Regulation (EU) 2016/679 (GDPR) gives you the right to restrict the processing of your personal data in certain circumstances including preventing the use of the data for direct marketing. You may also withdraw your consent, where we are relying on consent, to process your data. You can also request us to amend or update your data or remove it from our database. If you would like us to carry out any of these actions please contact us as detailed in Clause 15 below.

12.        Security

Data security is of great importance to Ardent Business Group Ltd and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

13.        Cookies

13.1      This Website may place and access certain first party Cookies on your computer.  First party cookies are those placed directly by Ardent Business Group Ltd via this Website and are used only by Ardent Business Group Ltd.  Ardent Business Group Ltd uses Cookies to improve your experience of using the Website and to improve our range of products and services.  Ardent Business Group Ltd has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

13.2      By using this Website you may receive certain third party Cookies on your computer.  Third party cookies are those placed by websites and/or parties other than Ardent Business Group Ltd.  Third party websites (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies

13.3      All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

13.4      Certain features of the Website depend upon Cookies to function.  UK and EU Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies.  You may still block these cookies by changing your internet browser’s settings as detailed below.

13.5      This Website uses analytics services.  Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how Users use the Website.  This, in turn, enables us to improve the Website and the products and services offered through it.

13.6      The analytics services used by this Website use Cookies to gather the required information.  You may remove these Cookies and prevent future use of them by following the steps set out below.

13.7      You can choose to enable or disable Cookies in your internet browser.  Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies.  By default, most internet browsers accept Cookies but this can be changed.  For further details, please consult the help menu in your internet browser.

13.8      You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

13.9      It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

14.        Changes to this Policy

Ardent Business Group Ltd reserves the right to change this Policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.

15.        Contact Details

If you have any questions, questions or comments regarding the Privacy Policy in the first instance please contact:

Office Manager, Ardent Business Group Ltd, Unit 9 Whitworth Court, Baird Road, Waterwells Business Park, Quedgeley, Gloucester GL2 2DG

Tel: 01452 888 180

This is in addition to your right to contact the Information Commissioners Office on 0303 123 1113 or via email https://ico.org.uk/global/contact-us/email or at the Information Commissioners Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF